{"product_id":"loma-violet-shampoo","title":"LOMA Violet Shampoo","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eKeep blonde, highlighted, and gray hair looking fresh and vibrant with \u003cstrong\u003eLOMA Violet Shampoo\u003c\/strong\u003e. This toning shampoo helps neutralize unwanted yellow and brassy tones while gently cleansing the hair for a brighter, cooler-looking finish.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eBrightens blonde, highlighted, and gray hair\u003c\/li\u003e\n\u003cli\u003eGently cleanses while toning\u003c\/li\u003e\n\u003cli\u003eHelps maintain a cooler-looking hair color\u003c\/li\u003e\n\u003cli\u003eSupports softness and healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eGreat for maintaining color between salon visits\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to wet hair, lather, and allow the violet pigments to tone before rinsing thoroughly. Follow with conditioner. Adjust frequency based on your desired level of toning.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Blonde, highlighted, gray, silver, or lightened hair that develops unwanted yellow or brassy tones.\u003c\/p\u003e","brand":"LOMA","offers":[{"title":"Default Title","offer_id":47540701397026,"sku":"LOMA-VIOLET-SHAMPOO","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/0782\/0578\/files\/ChatGPTImageSep13_2026_11_34_58AM.png?v=1789320913","url":"https:\/\/alteregosalonspa.myshopify.com\/products\/loma-violet-shampoo","provider":"Alter Ego Salon + Spa Storefront","version":"1.0","type":"link"}