VoCÊ Purple Wash Blonde Color Shampoo

Keep blonde, highlighted, and silver hair looking bright and fresh with VoCÊ Purple Wash Blonde Color Shampoo. This toning shampoo helps neutralize unwanted yellow and brassy tones while cleansing the hair for a cooler, brighter-looking finish.

Pair it with VoCÊ Purple Rinse Blonde Color Conditioner for a complete toning routine that helps maintain your color between salon appointments.

Why You'll Love It

• Helps neutralize yellow and brassy tones
• Helps maintain cooler-looking blonde color
• Gently cleanses while toning
• Helps brighten dull-looking blonde hair
• Great for maintaining color between salon visits
• Ideal for blonde, highlighted, gray, and silver hair

How to Use: Apply to wet hair and massage into a lather. Allow the purple pigments to tone according to the package directions, then rinse thoroughly. Follow with VoCÊ Purple Rinse Blonde Color Conditioner.

Perfect for: Blonde, highlighted, gray, silver, or lightened hair that develops unwanted yellow or brassy tones.