{"product_id":"voce-purple-wash-blonde-color-shampoo","title":"VoCÊ Purple Wash Blonde Color Shampoo","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003eKeep blonde, highlighted, and silver hair looking bright and fresh with \u003cstrong\u003eVoCÊ Purple Wash Blonde Color Shampoo\u003c\/strong\u003e. This toning shampoo helps neutralize unwanted yellow and brassy tones while cleansing the hair for a cooler, brighter-looking finish.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePair it with \u003cstrong\u003eVoCÊ Purple Rinse Blonde Color Conditioner\u003c\/strong\u003e for a complete toning routine that helps maintain your color between salon appointments.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eHelps neutralize yellow and brassy tones\u003c\/li\u003e\n\u003cli\u003eHelps maintain cooler-looking blonde color\u003c\/li\u003e\n\u003cli\u003eGently cleanses while toning\u003c\/li\u003e\n\u003cli\u003eHelps brighten dull-looking blonde hair\u003c\/li\u003e\n\u003cli\u003eGreat for maintaining color between salon visits\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde, highlighted, gray, and silver hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e Apply to wet hair and massage into a lather. Allow the purple pigments to tone according to the package directions, then rinse thoroughly. Follow with \u003cstrong\u003eVoCÊ Purple Rinse Blonde Color Conditioner\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePerfect for:\u003c\/strong\u003e Blonde, highlighted, gray, silver, or lightened hair that develops unwanted yellow or brassy tones.\u003c\/p\u003e","brand":"VoCE","offers":[{"title":"Default Title","offer_id":47543907647522,"sku":"VOCE-PURPLE-WASH-SHAMPOO","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0907\/0782\/0578\/files\/ChatGPTImageSep13_2026_01_17_23PM.png?v=1789327053","url":"https:\/\/alteregosalonspa.myshopify.com\/products\/voce-purple-wash-blonde-color-shampoo","provider":"Alter Ego Salon + Spa Storefront","version":"1.0","type":"link"}